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Swirly Time

Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out. Read More
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Driving is believing: launching the Chevrolet Volt

While sitting in a rear passenger seat of the new Chevy Volt, as the car careened through the streets and avenues of New York at top speeds on Marathon Sunday, I could tell from the whites of my knuckles that the Volt is an amazing piece of machinery, and that this was like no other… Read More
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Respect the jersey

Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one. Read More
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R2: A space traveler and Twitter enthusiast

On July 20, 1969, the U.S. put the first humans on the moon, which happens to be exactly 15 years prior to my birthday. And, while I share my birthday with such a landmark day, I’ve never really cared too much about aeronautics, space travel or robotics. And, I don’t think I’m alone in this… Read More
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Write a new Bruins Hockey Rule

Hey the Boston Bruins are off to a hot start: 4-2 in their first six games. And the Bear is out of hibernation hitting the sports bars around the TD Garden and enforcing the rules for the 2010-2011 season. In search of new material, the Bruins are inviting the fans to bring the funny. Write… Read More
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“Pow…Boom!..Bang, Bang, Bang…”

No, these are not the words from some action hero coming to save the day. These are the words of Jerome, who was recently featured in one of Mullen’s new Planet Fitness TV spots. If you’ve never heard of Planet Fitness, you will soon. As creative can truly be a business multiplier for brands, Mullen… Read More
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Give the Suit Off Your Back!

Only in New York City would a group of shirtless, pantless men walking the streets be considered commonplace. Still, the street teams you see here garnered a great deal of attention in the Big Apple (including a spot on the CBS Early Show), and in the other four cities where Mullen coordinated a guerilla marketing… Read More
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Letting the camera speak for itself

How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera… Read More
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I can talk like a penguin

What do you get when you put a diva, a troublemaker and a player under the same roof? That’s the question we tried to answer with a new campaign for the penguin exhibit at the New England Aquarium. After speaking with the Aquarium’s team of aquarists and trainers, we discovered that these little, feathery birds… Read More